A first look: Fur in fashion

Famously controversial, the issue of fur in fashion is one that is slowly but surely coming to a close. Making a conscious effort to either reduce fur usage or alternatively go fur-free is imperative for a modern outlook in industry. For this reason luxury brands including Burberry, Versace, Gucci, Stella McCartney and Vivienne Westwood are all making a conscious effort to stay current and eliminate fur products from future lines.

PETA, People for the Ethical Treatment of Animals, are an international organisation which pledge fair treatment to animals through promoting veganism, exposing animal cruelty and having an active role in banning industry practises involving harm to animals. Their slogan ‘Animals Are Not Ours’ perfectly summarises the groups ideologies to give freedom to unknowing creatures from unfair industry exploitation. Despite the many bold protests on various fashion weeks, the most memorable for me was at the Dior show of *insert year*, as the model walking made a physical attempt to remove the protestor and then carried on walking as though nothing had occurred. Putting this into perspective it really is symbolic of many peoples attitudes towards fur in fashion. We seem to only really see the problem when it is put right in front of us, and therefore find it easier to turn a blind eye instead of tackling the issue or attempting to find a solution.

Although I don’t agree with the slaughter of helpless beings, I can appreciate that in history it has been essential to utilise natural resources as the necessary science and technology was not in existance. In the modern day however we are more than equipped with research and materials to invent alternative solutions. I will additionally be looking into the effects of these innovations and whether or not imitating animal products with plastic is actually a sustainable method for the future.

Featured image from Valentino AW15 RTW runway show retrieved from Vogue Runway. https://www.vogue.com/fashion-shows/fall-2015-ready-to-wear/valentino

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