Burberry: Ceases burning of unsold inventory, becomes one of the top sustainable luxury brands, promotes LBGTQ and donates to charities surrounding the movement.
British heritage label Burberry has always been a favourite of mine. I was really disappointed when I learned of the former measures taken to keep the brand exclusive which includes the incineration of unsold trademark inventory. I understand the pressure of maintaining brand image and the nature of protecting garments from counterfeiting however to destroy high quality products in this way is simply undignified and wrong.
Facts: sourced from https://www.insider-trends.com/30-things-you-didnt-know-about-burberry/
‘Burberry is the only global luxury brand to join the RE100. This is part of the brand’s wider commitment to procure 100% of its energy from renewable resources by 2022. RE100 is a collaborative, global initiative of influential businesses committed to 100% renewable electricity, working to massively increase demand for – and delivery of – renewable energy’
Burberry Foundation has awarded £3 million to the Royal College of Art to establish the Burberry Material Futures Research Group – the first of its kind in the world. The group will apply radical thinking to invent more sustainable materials, transform consumer experience and advance manufacturing for the benefit of industry and the wider community
The grant forms part of Burberry’s five year responsibility agenda. The agenda outlines three ambitious goals: Support 1 million people in the communities that sustain Burberry’s business and the wider luxury industry; ensure 100% of Burberry’s products have at least one element that drives positive change; Invent new approaches to revaluing waste created in the production of luxury goods, whilst becoming carbon neutral in its own operations