Research: Louis Vuitton X UNICEF


Another company getting evolved with the promotion of current affairs is Louis Vuitton. The world renowned luxury French label is doing it’s part at the moment for social causes, centred on children’s charity UNICEF.

The brands initiatives with UNICEF began in 2016 and since the first release of limited edition merchandise, has done more than just raise capital for the not-for-profit organisation.

The current design of Lockit bracelet was put together by Game of Thrones actress Sophie Turner and with every sale of the $270 accessory, $200 goes directly to the charity and in previous collections there has been bright neon versions – all very distinctive and eye-catching.

It’s really important that brands with such high a influence get involved with the promotion of current affairs and engage their audience with raising money for a good cause. I also admire how the campaign has not just been a limited time occurrence, the contributing efforts are continuous and this will therefore have maximum impact.

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